I just love this! Most whitening products hurt my teeth, but this was great. After regular use, my teeth were a little but whiter. It tastes good, and works well. Worth the money!!! Not tested on animals!!! =) =)

I use this all the time, because it doesn't have all the extra junk in it that the regular commercial toothpastes have in them. It comes in several flavors, and i like them all. It will leave your teeth feeling really clean!

It tastes great, and is all natural, I love it!

It doesn't have that strong bitter taste that other whitening pastes have. The recyclable aluminum tube is nice at first, but tends to split if bent too much. The ingredient list is pretty tame compared to other popular brands, and I like that. The...

Ok product but it's not worth the cost.