Not only do they love the taste of it, the little niggles of tingling teeth threw loosing and gaining teeth they don't complain about with using this toothpaste

My son has moved to this toothpaste and seems to enjoy brushing with it. I like that it is a 'normal' toothpaste flavour so should make transition to adult toothpaste easy. I also like that it doesn't contain SLS as many toothpastes do. Tube is child...

I have to say that this is the best toothpaste for children, in my opinion. My daughter was using couple of different toothpastes before but I noticed that her teeth were turning yellow in places. I bought this one to try it and wow, all the stains...

My 8year old daughter really likes this product, it's easy for her to squeeze out the paste and just the right size for her small hands. She really likes the taste unlike some of the other products cheaper, which I have brought for her to try. It is a...

We switched to this toothpaste for my 6 year old a few months ago and am glad that we did. She has since started losing baby teeth and so am glad this great toothpaste is looking after her precious grown up teeth. She also uses a kids electric...

really good product i also use the adult version for myself, the taste is similar so it will be easy for children to progress onto adult toothpaste. It also has the right amount of fluoride 1450ppm (some childrens toothpastes don't) which is essential...

My son really loves this toothpaste. He has been reluctant in the past in usng some toothpastes due to the taste but we have no problems with this one. Great product!