I really like this toothpaste. For years I mixed my own baking soada and peroxide to brush my teeth. This is sooooo much better. It's easier, more convenietn, better tasting and works fantastic.

great stuff

One night after spending the night at his Grandma's house, Our son asked us if we could buy the same toothpaste that Grandmom used, the next time we went to the store. When asked what kind it was he said that he didn't remember but that he would show...

This is actually my favorite toothpaste... I love everything about it

This toothpaste is my favorite. It thoroughly cleans my teeth and doesn't leave any bad aftertaste. This is a great toothpaste!

Whenever I brush my teeth with this toothpaste I feel like I just left the dentist!

Keeps teeth clean and noticeably lighter in color

Cleans your teeth very well and is all around a good toothpaste. I'm a little bit wary about whitening toothpastes in general though, as the peroxide isn't on your teeth long enough to make a difference.

People always tell me how white my teeth look. Cleans very well. Only complaint is that the peroxide made my teeth a bit sensitive. Otherwise a great product!

My teeth feel clean and fresh after each use.