Removes stains quickly, teeth feel clean, great price and quick delivery.

Bought this as it was on offer as some whitening toothpastes are expensive, great for sensitivity dare I say more so than Sensodyne, but doesn't seem to have made a difference in terms of whitening. Have been using for 3-4 weeks now just brushing...

Kind of weird brushing teeth to be whiter with black toothpaste, but it really does work, light minty taste, that doesn't burn your mouth, very effective.

I bought this 3 weeks ago and I'm so happy that I did.Lovely minty flavour but mostly amazed at how much whiter my teeth are now. Amazing stain removal,very impressed

Absolutely love this toothpaste. Everything about it. It whitens, it's freshens and it really is for sensitive teeth. I've tried so many toothpastes which claim they're for sensitive teeth that either hurt or don't help in any way at all but this stuff...

my hygienist thought i had been elsewhere to have my teeth whitened and I told her about this toothpaste, she was amazed at results on my teeth. won't be changing anytime soon !!! highly recommended

Loved this, great for my sensitive teeth and I really noticed a difference in whiteness. Definitely recommended for anyone with sensitive teeth.

This is a great toothpaste, cleans and freshens without being so strong that it makes me cough as some do. Good sensitivity relief, I usually use their sensitive whitening toothpaste and this is just as good. Superdrug's about the only place I can find...