I'm surprised to see negative reviews for this. I've tried loads of anti-brass blonde products, from cheap to mostly sold by my hairdresser - but this is by far the cheapest and best! It's super conditioning and actually works! It's like doing a...

Left on for 30 mins and hair was the same, thought it would remove brassy tones. Save your money and buy any purple shampoo and just leave it on dry hair for an hour

I use so this on my very ashy hair and it didn't do anything to removed brassyness. I left it on for 30 mins and i thought it looked really good on, very violet and when I rinsed it seemed to take all the pigment with it and did absolutely nothing :|

Very disappointed. Bought this and used on my ash blonde hair to give the grey effect. I left it on for the full 30mins, it made absolutely no difference apart from a purple tint on my parting. Save your money and get something else!!

I left this on for 30 mins , it has taken out the yellow tones but left me with purple roots.

I wanted to dye my hair grey so I bleached it but because my natural colour is very dark brown it came out an orange/reddish colour so I brought this product and it turned my hair from orange to a pale blonde, couldn't be more happy with the colour,...