Preference Infinia 8 California Natural Mid Blonde Hair Dye

I have used this L'oreal shade for about 7 years chiefly because it works on my hair to deliver the shade exactly as shown on the box.

'I have used this colour for a few years now as it looks natural and gives me a highlighted look to my hair. I used to now and again try other brands but not as good a result as this one.

I've been using this colour for many years, so was baffled to see the negative reviews. When my natural hair colour unfortunately became mousy, I started using the California colour which returned my hair to the exact shade of golden blonde that it...

This dye is awful it turned my light blonde hair a disgusting ash colour and my light bits a grey colour it's absolutely awful although it did lighten my dark brown roots to a nice blonde colour ?

Love this colour! Covered a lot of uneven tones that I had left over from bright red hair and has brought my yellowy bleach blonde colour to a lush blonde with hints of ash and honey colours throughout. Was very gentle on my hair too and has left it...

I have been dying my hair blonde for over 10 years. My hair colour is a dark blonde, and I fancied going lighter. I used this, following the instructions, and my hair has not changed colour at all. I am extremely disppointed. I think this product is a...

Huge disappointment. This product made my hair from light blond to dark blond. It looks awful. I really do not understand how the colour recommended for blond hair can make them look darker... DO NOT RECOMMEND!

so dissapointed, I quite blonde hair anyway so thought this would even out roots and lengths, now after dying i have a dull mid brown colour and I hate it, Im now going to have to buy another colour to rectify this

I've been dying my hair blonde forever, but slowly going back to a more natural red colour. I used this shade as step 1 from blonde to red and it wasn't very red at all, it genuinely was just a nice warm blonde, but perfect for what I was doing. Easy...

I used this for the first time three days ago and the colour is nothing like the pictures/samples on the box. My hair was a pale blond before using the product but I wanted to go a bit darker. Unfortunately the colour turned out a sludge grey and I had...