Preference 10.1 Helsinki Very Light Ash Blonde Hair Dye

My hair had been ombred before I used this, so it was a warm light brown at the top and pretty blonde at the bottom. Also lots of greys. This dye made it a fab shade of ashy blonde (obviously slightly darker at the top still but it definitely played...

This turned my hair BLUE despite leaving It on for the correct amount of time.

I read the reviews that had been written about this product and thought il give it a go. Used it and I'm over the moon!!! The colour is lovely, didn't irritate my scalp and my hair didn't turn orange.......the smell was a bit strong but all in all an...

I used his product a couple of weeks ago and loved how it was a quicker process then previous hair dyes I have used. My hair came out a silvery grey colour after which I didn't expect but love it! It does have a strong smell and the back of my head...

I often buy on line from Superdrug. As a member of the Beauty Club it is delivered free to my door. First class service and goods always well packed. Well done Superdrug...and thank you.

Bought this product . Would not buy anything else. Amazing

I have used this colour for years! Just love it. Hope it doesn't go out of production.

i always buy this colour as it suits my skin tone, have been using loreal for about 30 years.

Used this to re-ombre hair with fantastic results. Does not make your hair orange or red.

I love this shade and always use it, I buy a box about once every 3 wks but its so difficult to find, there is only 1 shop in the whole northeast that stocks it, its not in boots, superdrug, asda, tescos, why??????