I have been using Loreal hair color for about 15 years. I started using it to cover the gray, I have always used my natural hair color medium brown and it always comes out perfect. It lasts and it doesn't turn brassy after a couple of weeks. I think...

This stuff is great! Always comes out the same and lasts a reasonable amount of time.

This product works best out of the others

I am young and have molto gray hair. I do not want to lose my original color but I do want to stay younger a little while longer. This product covers beautifully and offers colors very close to natural hair color. I use dark ash brown and unlike some...

This is by far the best home color

I am always disatisfied if I use anything else but L\'Oreal Preference Haircolor. It is the best for complete coverage of the grey!

My hair comes out soft, shiny, manageable, and the true color shown on the package. Every time the color is refreshed people comment on how good the results are.

I've used this on my roots only, every month for 10 years, always get comments on how natural it looks ,gives me great results and no mess or fuss !

Preference is the best haircolor- results are natural and does a great job of coloring gray. I get a lot of complements on my hair, most people think its my natural color.

EVERYONE compliments my haircolor! I refuse to use anything else! People just can't believe that I do it myself with L'OREAL.