Been using this product for over twenty years. Good product and does a good job with those unwanted grey hairs that pop up too frequently lately.

I went to the salon to have my level 7 (medium/light) blonde hair dyed red. I explained the color I wanted and brought pictures - a level 7-8 copper red. I ended up going home with much too dark demi-permanent color! I washed the crap out of it and...

I say that statement to everyone when they ask if I am a true blonde. They can't seem to believe that I do it myself and the color and softness lasts for months. The best part is the shine Loreal gives you. It shines as bright as the sun! My sister has...

I've been dying my hair blonde for almost 20 years now. This is my favorite haircolor. My hair doesnt come out brassy or ashy. It gives me a great natural looking blonde color.

I've tried other hair color brands but have always come back to this one. It is simply the best one available on the market. The color (I've used various shades of brown and auburn) is rich and vibrant, the hair looks nice and shiny for weeks after...

I am limited on the hair color products I can use due to allergic reactions. This product I have no reaction to what-so-ever. Plus there is a wide variety of shades I can choose from.

This is the best hair color I've used. Unlike most other hair coloring products, this one leaves my hair feeling healthy and looking very natural.

Having sold professional products and having worked in a salon, preference is my favorite. I have very long hair and have used it for many years.I still do P.R. work for a local salon but I do my own hair w/preference.Not the expensive products used at...

I started dying my hair in my very early 20's cause i started getting grey. I used a different brand then and it was horrible. The dye covering my grey appeared GREEN under fluorescent lighting, my hair faded to grey, red (from the sun) and dark...

have used this for years with great results. the color selection is great. its easy to use and fool proof.