So easy to use and great results!

I've been trying different semi-perm hair color as well as different root touch-ups and I really liked this one. The applicator was different but you just have to learn how much to squeeze out of the bottle. The bottle has a sort of comb-in applicator...

Wanted to extend my color so I could color my whole head right before my wedding for the best color and shine. The applicator made it SUPER EASY. Colored my hair before work this morning. Very happy with the results!

Have been using another brand with a lousy applicator, so I liked this applicator better. But the color did not seem to last very long. In fact, I think a lot washed out with the first shampoo. May try a darker color next time.

I had my hair lightened for my wedding and after we got back from the honeymoon, I wanted to avoid going back to the salon as long as possible ... wedding debt, ya know. So, $2 off coupon in hand, I went to Target and bought this product in shade 9 --...

I used shade #9 which was initially a perfect match to the 9.5NB Excellence Creme that I use for all over color. I do think the product would benefit from having more shades in the lighter colors, and I had to go to three stores to find shade #9. The...

I think that root touch-up products are a great idea, but the applicator on this was awful. It took some work to get a decent feel on how much to squeeze out, and with so little to work with, it would actually have taken a few uses to figure out quite...