I used this at a salon. and have been loving it .i used to believe salon brands were overpriced hipe .but this one is not and it really works on ethnic latin hair.!

I frequently have salons recommend this product. It works really well for me. When my hair is having problems I will put a small ampunt on and leave it in allday. It really helps keep my hair under control. I would recommend this product to everyone....

Let's see, first there was that awful perm, the all those highlights... This treatment rocks! Remember, it does have protein in it, so if your hair is dry/brittle, you'd be better off with their intense hydrater, but if it's weak and mushy, this is...

This product works great for really damaged hair. It really helped my bleached platinum blonde hair feel soft again.

I've had this product in my shower for years, and never used it because of the smell. (Be warned: this smells pretty awful, like straight-up bananas and something else under it that I can't quite place.) ANYWAY. It's AMAZING. Highly recommended for...

This product has made me hair feeling smooth and healthy. It smells amazing, like banana bread coming out of the oven, and makes your hair soft and shiny.

I had a terrible time bleaching my hair from dk brown to champagne blonde. 4 Treatments! Ouch!! I began to panic. Certain all of my hair would break off, I searched the net. I bought this product knowing I needed it to work to save my hair!! It didn't...

As a cosmetologist i love to try new products on the market for professional salons. Im pretty harsh when a product doesn't do what its marketed as. I have tried a ton of different "rebuilding" "strengthening" "reconstructing" products, as i change my...

My sister introduced me to this product when I was 18 years old. I still use it to this day!Fab results: keeps my hair shiny, manageable, and under conrol no matter I put it through(styling, heat, chlorine, salt water, etc...)

I am a liscensed cosmetologist, and i personally LOVE JOICO because of this product. This reconstructor works wonders on over-processed hair because it puts back the keratin in your hair because of the hydrolized keratin, however, If you actually have...