I have light brown hair and was hoping this would subtly lighten my hair by a shade or two. Unfortunately the formula of this hair dye has not been very well thought-through -- it came out auburn-coloured, far from the 'blonde' advertised. If you are...

this dye dyed my hair a light aurburn/ginger color didn't go the color on the box i do like the color is has gone but its misleading. I have highlighted blonde hair with natural hair coming through at the roots, and even my undyed roots went more of...

Bought this to use as first time hair colour. Used exactly as directed, with absolutely no resulting change in colour whatsoever. A complete waste of the time spent shopping for this product, the money spent on the product and the hour spent applying...